South Carolina Department of Transportation

Project Category: BRANDING

The South Carolina Department of Transportation's logo represents one of our earliest branding projects. Designed by firm founder Michael Holloway in 1995, this mark demonstrates the longevity of a simple yet strong design done well. In addition to the logo mark, Michael provided basic graphic standards, stationery and vehicle applications.




Anyone can make the simple complicated. Creativity is making the complicated simple.

- Charles Mingus -

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