In 2010, Temple Beth El (TBE) completed a major renovation and expansion project for its new temple facilities. Along with its rededication, TBE wanted to update its graphic identity and interior signage system. Since the temple was located in Shalom Park, a campus shared by several Jewish temples and other Jewish organizations, our goal was to develop a mark that truly represented the culture of TBE and its Jewish heritage, a mark that was visually distinct from the other organizations surrounding its place of worship.
The work on this page illustrates the results of that effort – a timeless mark embodying the spirit of the temple, its membership and its faith.
In 2012, we were commissioned a second time by TBE to help brand its 70-year anniversary campaign and provide creative for several of its event applications.